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About us

About Us

In 1982 with small beginings in Stockland Mall Merrylands a mother's passion to find alternative and natural solutions for her family's health started the Grasso family journey into Vitamin King.

Expanding several times with the introduction of the mail order online business requiring 3 location changes (North Richmond (2001), Richmond (2007) and now at Penrith (2014) and with several new stores openings in Richmond (2009), Rockdale (2011), Campbelltown (2013) and Castle Hill (2013) in the last decade, this family business continues to employ nearly a dozen family members in roles across the company.


15 Reasons why you should shop with Vitamin King

  1. As a company we have been around since 1982, you know we will still be here tomorrow.
  2. Our friendly staff will be able to offer professional advice on our extensive product range. Come and see us in one of our stores.
  3. All Vitamin King stores are owned by one family, the stores are not franchisees.
  4. Vitamin King is owned by an Australian company made up of one family. By supporting us and you are supporting Australia’s future.
  5. You can order through our website, Ebay and Gray’s Online for your shopping convenience when you can’t come in to one of our stores.
  6. We have the largest range of vitamins and nutritional supplements of any direct distributor in Australia.
  7. Vitamin King is one of the fastest growing vitamin and nutritional supplement companies in Australia. We are getting more stores to be closer to you.
  8. Vitamin King cares about the community. Vitamin King was the primary sponsor of the Special Olympics State Swimming Titles in 2013.
  9. Vitamin King values and appreciates local athletes. We sponsor several athletes including local boxer Joel Brunker in his quest for a world title and local ultra marathon runner John Howe in his World Record attempt.
  10. Vitamin King supports and sponsors local boxing competitors and several natural bodybuilders who are our valued customers.
  11. Vitamin King understands that mental health is just as important as physical health. We sponsor Richmond Community Services which provides counselling and support to families in need.
  12. Vitamin King believes that no woman should be in a domestic violence situation with no options out. We sponsor the Women’s Cottage which provides support services to women in need.
  13. Vitamin King appreciates those who look after us on a global scale. We provide a 5% to emergency service and defence service personnel who provide their identification card.
  14. Our staff give excellent nutritional and supplement advice for your health benefit.
  15. We have trained and qualified practitioners in Naturopathy, Herbalism, Nutrition and Dietietics.
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