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About Vitamin King

 

Helping Australians stay healthystronghappy since 1982.

Vitamin King started in March 1982. as a small retail store in Stockland Mall Merrylands NSW trading under the name Honeysuckle Health Foods with 2 staff members: Dianne Grasso and her eldest daughter Roseanna Brown. Dianne (and her husband Jim) bought the shop as a result of her own research into hyperactivity and allergies after searching for alternative and natural solutions for her own family..


The Vitamin King brand

Within a few years, Jim came into the business in a more hands-on role and Dianne took more of an administrative role. The Merrylands store operated as a member of the Go Vita Health Foods Group for a number of years and in January 2001 changed its name to Vitamin King. The Merrylands store continuing to expand in size, moving location twice within Stockland Merrylands Mall to cater for the expansion. The Merrylands store remains the flagship store of the company with the most staff and largest customer base.

Vitamin King now supplies nutritional products both nationally and internationally operating out of a warehouse and 6 retail stores, the company is 100% Australian owned with 3 generations of the Grasso family involved, including several children and grandchildren of Jim and Dianne Grasso. In March 2016 they were very excited to hire external CEO Tinku Grewal with decades of experience internationally and within Australia, to professionalise and move the business forward in this increasingly competitive market.


Our History

1982
vitamin king 2001
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